| Communication & Marketing Manager | |
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My profiles:
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June 2012 – To date Communication & Marketing Manager – PAR3COM • Responsible for a team (media manager, project manager, web developers) • Development of media strategy, planning & negotiation • Definition of an action plan for deploying campaigns • Understanding the needs and expectations of clients: developing quantitative and qualitative marketing research. • Developing a communication strategy • Developing web marketing strategies • Establish operational web marketing plans (display, search "SEO / SEM", social media ...) • Developing and monitoring email campaigns • Reporting (monitoring, traffic statistics, campaign performance, etc.). • Development and implementation of the Community strategy (Facebook, Twitter, Linkedin, e-reputation ...) • Ensure client interface and manage accounts with (+ 50% media) • Participating in the development and loyalty of the client’s portfolio (response to bids and consultations, prospection, etc…)
Jan 2009 – may 2012 Communication manager : ATL & BTL – MWZ Media
Projects: • Definition of media strategies of INWI products • Negotiation of annual or periodic purchases advertising space for the brand. • Work on ideas "out of the box" and media proximity for the brand. • Creation of the website of the agency • Launch of the new brand INWI "Wana Corporate" media and budget management and brand positioning. • Managing a Media planners team • Understanding the needs and expectations of clients: establishing quantitative and qualitative market research. • Defining the communication strategy • Developing appropriate media strategies • Providing competitive intelligence on the market • Developing the media plan annual (monthly / quarterly and yearly), budgeting and delivery. • Negotiation with suppliers (annual and periodic) • Providing periodic reports to the client • Developing digital strategies and building marketing plans • Daily monitoring of the various brands • Management of projects of creating websites. • Participating in the development of the customer portfolio
Oct 2007 – Dec 2008 Media manager - Universal Media - COCA COLA & flavours .
• Preparing the IMC in coordination with Coca Cola team • Managing relationship between client and media suppliers. • Statistical analysis of market data: (Competition, market), and statistical measures (audiences, readership, etc..) to select the best media. • Establishing recommendations and media strategies • Analysing media strategies of competition and developing benchmarks. • Responsible for all aspects of the media plan • Ensuring the execution of media plans for all brands. • Campaigns post evaluation • may 2006 – sept 2007 Media planner - Mediacom (GREY) - client : NOKIA North Africa • Identifying the target audience for a particular media campaign and deciding whether the campaign should be advertised nationally or regionally; • Preparing the media plans. • Reporting to clients and producing spending updates throughout the campaign; • Making decisions on the best form of media for specific clients and campaigns; • Monitoring
Sept 2004 – apr 2006 Media executive - Starcom “LEOBURNETT”
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